I've spent 20 years building consumer brands from the inside. I helped scale Jameson Irish Whiskey from 1 to 4 million cases in the US. I founded a creative agency that grew to $7M and 25 people. I co-founded two spirits brands with artists I believe in - Four Walls with the Always Sunny cast, and Ass Pocket Whiskey with Derek Trucks, which I still run today.
That's the résumé. Here's the offer: I work with a small number of founders, CEOs, and CMOs as a fractional growth partner. I connect brand strategy directly to revenue, build the systems, and do the work myself. Not a framework. Not a deck. The actual work.
If your brand is between $2M and $50M and you need someone who's been in the room - not consulting from outside it - let's talk.
Let's talk →
Connect brand, revenue, and team into one growth engine. E-commerce, retail, channel strategy - built and run.
A decade running a creative agency for spirits, fashion, sport, and culture. I know what moves product.
Peer-level work with founders and C-suite on the judgment calls that determine whether a brand wins.
End-to-end growth from e-commerce through retail. Currently live with APW - not theoretical.
"Elliott's agency helped propel Jameson from a niche brand to an industry juggernaut, without losing any of its cool."
"Within 90 days, Elliott came in and helped us rearticulate our positioning, develop deep consumer insights, refine our strategy, and build a full go-to-market plan."
"Elliott has become one of my most trusted advisors. His strategy sessions helped me break through some of my biggest challenges."