Select Case Study: Jameson Irish Whiskey

For ten years, Night After Night was Jameson’s lead agency in the US. We worked with the C-suite to develop the brand and marketing strategy, and then created programs that would help them achieve their business goals. In the time we worked together, we helped Jameson grow their sales from 1M cases to over 4M cases, adding over a billion dollars of shareholder value in the process.

Our work included writing the brand strategy for all campaigns and platforms, including the ‘Love Thy Neighborhood’ campaign, the Jameson music program - a cornerstone of the brand’s marketing efforts, and a trade advocacy program that made Jameson the bartenders’ shot of choice several years in a row.

We also launched multiple innovations and collaborations, including Jameson Black Barrel, several ‘Caskmates’ releases, and the ‘Drinking Buddies’ program, which partnered with over 30 breweries around the country.

“I worked with Night After Night for over a decade. They helped propel Jameson from being a niche whiskey brand to an industry juggernaut, without losing any of its cool. Without the programs they developed, Jameson would not be where it is today.”

- Paul Di Vito, VP Whiskeys, Pernod-Ricard