Co-Founder, Co-CEO – Four Walls Whiskey

In the span of 18 months, I recruited and led an integrated team to develop and launch the Four Walls Whiskey brand and business from scratch.

This began by leading all business development activities, including developing the corporate structure and building the financial model, fundraising, recruiting and securing talent, and executing all partner deals.

At the same time, I also led all product development, including sourcing the whiskeys and dry goods, and negotiating and executing supplier contracts.

Finally, I led all industry specific operations – securing permits and licenses, brand registrations, importing and CBMA filing, partner contract negotiations, etc.

This culminated in a hugely successful launch in October of 2023 in PA, NY, CA and FL, as well as national e-commerce. Keep an eye out - Four Walls is coming soon to a bar near you!