Co-Founder, Co-CEO – Spirits of the Night
 
Launched in 2021, Spirits of the Night is a venture studio dedicated to helping artists launch their own brands in the beverage market. For any new venture Spirits of the Night is responsible for all the business development activity, including structuring the new companies, developing the brand concepts, copy and design, all operations and contracting including securing all ’wet’ and ‘dry’ goods, and all marketing and sales efforts.

Our first launch – Kiamichi Whiskey with Kings of Leon and Willett Distillery – was a limited-release that sold out in less than a week. We plan to do another release in 2024

Our second company – Four Walls Whiskey, made with the guys from It’s Always Sunny in Philadelphia (Glenn Howerton, Charlie Day and Rob McElhenney) was launched as a limited-release whiskey and sold out in two weeks. Based on that success, we raised capital to launch a mass-market version of Four Walls in October of ‘23. We are currently in four markets with plans to go national within the next two years.